It's a new program on one of the cable stations, Lifetime. The lingerie shop is in Atlanta and proclaims to be the sexiest underwear shop in the city. From what I have seen of the show I would agree. One show I happen to catch, was a show when the seamstress tried to create a 'brobra' for guys. The bra wasn't very sexy but then again the bra was being created so that a guys nipples wouldn't rub raw on his athletic clothing during a work out. Go figure!
I haven't seen any guys in the shop so I don't know if they would help out a guy to make purchases. if you happen to be in the Atlanta area drop in and let us know.